GA4 reporting is quite different than in Universal Analytics. This video explains the difference between GA4 Standard Reports and Explorations.

We also walk through how to access and use the major GA4 Standard Reports and how to create custom reports from those standard reports.

Have questions or comments? Leave them in the comments. I’ve been learning / struggling with GA4 over the couple of years, and I’m always up for learning more…and for new video ideas.

There’s typically a video each week about GA4 or Google Tag Manager or Data Studio or sometimes Google Ads or SEO. If you want to follow along with what I’m learning (trying to learn) you can subscribe at the link below:

https://www.youtube.com/c/rootbranchdigitalmarketing?sub_confirmation=1

�� Links to ������ BLOGS: These are the *most popular* blogs on the Root and Branch site from YouTube visitors

✭ Do These 10 Steps to Install AND Configure GA4 Properly: https://www.rootandbranchgroup.com/ga4-setup/

✭ Events in GA4 and How it Compares to UA: https://www.rootandbranchgroup.com/events-in-ga4-vs-ua/

✭ Google Analytics 4 vs. Universal Analytics: https://www.rootandbranchgroup.com/google-analytics-4-vs-universal-analytics/

✭ GA4 Problems (And What You Can Do About Them): https://www.rootandbranchgroup.com/ga4-problems/

✭ Google Analytics 4 Link Click Tracking: https://www.rootandbranchgroup.com/google-analytics-link-click-tracking/

✭ GA4 FAQ (Work in progress: let me know if you have additions): https://www.rootandbranchgroup.com/what-is-ga4-google-analytics-faqs/

✭How to Install Google Tag Manager (GTM) on WordPress: https://www.rootandbranchgroup.com/how-to-install-google-tag-manager-on-wordpress/

✭And Some SEO! How to Edit robots.txt on WordPress!
https://www.rootandbranchgroup.com/edit-robots-txt-wordpress/

�� Links to ������ VIDEO TUTORIALS: These are *most popular* GA4 instructional videos as measured by views or watch time

�� How to Set Up GA4 in 5 Minutes With GTM: https://youtu.be/zEhwN_76SfM

�� How to Properly Configure Your GA4 Property: https://youtu.be/yD2nMrBUN80

�� 6 Key Differences Between GA4 and UA: https://youtu.be/rMU1ZiTJ4xI ������������

�� The Truth About GA4 Event Parameters: https://youtu.be/-NGmOcS0CL8

�� GA4 Hits, Events, Sessions, and Users Explained: https://youtu.be/qMYkBbU2otM

�� How to set up GA4 FORM SUBMISSION tracking with a thank you page: https://youtu.be/mc9BHAmnrMI ��

�� How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: https://youtu.be/zT1NZbf0anw

�� How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: https://youtu.be/zT1NZbf0anw ⏲

�� How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: https://youtu.be/sF_KPPhzF-Y ��

�� How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: https://youtu.be/sF_KPPhzF-Y ��

�� How to Build a Link Click Tracking Report Using GA4 data and Google Data Studio: https://youtu.be/yrKLXHy4hHk ������

�� Campaign Tracking in GA4 to See UTM Tagged Traffic: https://youtu.be/wcvg_HciQs0

�� GA4 Conversion Tracking Compared to UA: https://youtu.be/6ueyNgqdkZI

�� Registering Custom Dimensions in GA4 Explained: https://youtu.be/Gcn_I-xHnvU –

�� How to sync Google Search Console data with GA4: https://youtu.be/FgyM94BTFck

�� 3 Practical Ways to Use the Path Exploration Report: https://youtu.be/QZUvyGt44hM

�� How to Set Up Site Search in GA4 and UA: https://youtu.be/ZX1A-RhfEVI

�� Video review of the Source/ Medium report in GA4: https://youtu.be/NnfQF5sRZro

�� All about the GA4 Certification: https://youtu.be/cOzPKgrQbfw ��

Follow Root & Branch on LinkedIn: https://www.linkedin.com/company/root-branch

Or

Connect with me (Hey there!)
https://www.linkedin.com/in/zackduncan

Root and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO. Here’s more of the details if you’re interested: https://www.rootandbranchgroup.com/about/

This video was made with Loom. I’ve been using Loom for a couple of years now and it saves time by replacing long and complex emails, communicating when showing is easier than telling, and making YouTube videos like this. If you’re interested in using it yourself check out https://loom.grsm.io/rb-youtube Note, I will receive a small commission if you upgrade to a paid plan but you don’t pay any more than you would otherwise.

Thanks for coming by!

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Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light. Rest easy. Mathew 11: 28 – 30

Meeting the Real Jesus – Tim Keller: https://www.youtube.com/watch?v=alfiS6-xHPI

How does Google Signals’ reporting identities affect your data tracking in Google Analytics 4?

SEO Strategist Julia Morris explains the current landscape of reporting identities and what they mean for tracking and reporting website data within Google Analytics 4.

0:00 Intro
0:42 Google Signals’ Blended Reporting
1:51 Downsides to Google Signals
3:06 How to Change Your Reporting Identity
3:38 Device-Based Reporting
3:55 Before & After Reporting Comparison
4:50 Conclusion

» Read more about reporting in Google Analytics 4 here: https://www.goinflow.com/blog/google-analytics-4-vs-universal-analytics/

» Want more digital marketing tips and tricks like this? Check out our blog and sign up for our Inflow Insights newsletter here: https://www.goinflow.com/blog/​

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#GoogleAnalytics #GoogleAnalytics4

Watch the video again: https://youtu.be/zKzysm22zm0