Google Analytics 4 Backlash: GA4 "Sucks" and is "Horrible"
Search marketing community declares GA4 to be awful, unusable, and so bad it can bring you to tears. What is going on?
GA4 Conversion Tracking – How To Track Goals & Conversions Google Analytics 4 – 2023 Edition
Learn how to set up and track conversions in Google Analytics 4 (GA4). In this video, you will learn how to track conversions based on existing events in GA4 and how to track conversions by triggering new events using Google Tag Manager.
JUMP TO A TOPIC:
00:00 Introduction
00:41 View existing events
02:05 Enabling conversions
03:25 Page-based conversions in GA4
04:20 Creating new events
06:37 Pre-configuring conversions
07:52 GA4 conversion reports
09:29 Triggering events with Google Tag Manager
13:01 Conclusion (and important points)
YOUR EXTRA RESOURCES:
○ GA4 tutorial – https://youtu.be/0Muk7Fi8p08
○ Google Tag Manager tutorial – https://youtu.be/_D5nd5SZ4s8
○ Tracking clicks in GA4 – https://youtu.be/D8Cria0ojTU
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Tracking conversions in Google Analytics 4 (GA4) lets you understand people’s journey from the moment they land on your website to the point where they convert. It allows you to track user behavior and identify which marketing channels, campaigns, and pages are driving conversions. With GA4, you can set up conversion tracking for a range of goals, such as product purchases, form submissions, button clicks, and other valuable user actions on your website.
In GA4, conversion tracking is based on events, so you will need to ensure the event is tracked for the conversion action before you can configure it as a conversion. You can then begin to find meaningful insights about your audience and make data-driven decisions to optimize your website and marketing campaigns. For example, if you find that a particular page is not converting well, you can use the insights to identify potential conversion bottlenecks and make changes to improve the user experience.
#GoogleAnalytics4 #GA4 #ConversionTracking
Standard Reports in Google Analytics 4 (Lesson 4)
So your data is flowing into your Google Analytics 4 property, but how do you use it? Well, to be able to use this data properly, you should feel confident with the reporting interface of this tool. GA4 offers multiple standard reports that can help you understand your user activity. Sofiia will show you the standard reports available in the GA4 interface so that you can start analyzing your data and obtaining valuable insights right away.
Watch the previous lesson here ��: https://youtu.be/IkMRRcwEfi8
Watch next lesson here ��: https://youtu.be/TixOck2oCXg
�� Links mentioned in the video ��
GA4 demo account: https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin-this-article
GA4 Dimensions and Metrics Article: https://support.google.com/analytics/answer/9143382?hl=en
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00:00 – Introduction
00:19 – GA4 Home Overview
02:03 – GA4 Insights
02:37 – GA4 Reports
03:27 – GA4 Reports Snapshot
05:19 – Users Snapshot
05:58 – GA4 Life Cycle Reports
06:15 – Acquisition Overview Report
09:06 – User Acquisition Report
10:22 – Traffic Acquisition Report
11:10 – Engagement Overview Report
12:12 – Engagement Events Report
12:26 – Conversions Event Name Report
12:47 – Pages and Screens Report
13:23 – GA4 Monetization Reports
15:20 – GA4 Retention Report
16:15 – GA4 Users Reports
17:00 – GA4 Tech Reports
17:45 – More GA4 Information
What is GA4? – Your Beginner’s Overview of Google Analytics 4
Google Analytics 4 (GA4) will soon replace Universal Analytics (UA), so now is the time to make the switch if you haven’t done so already.
Google Analytics is a tool that helps you track your digital marketing performance. Its features allow you to view how your audience found your website, what they do while visiting your site, and more.
The old version of Analytics—Universal Analytics—is being retired by Google on July 1, 2023. Its replacement is GA4, which is currently available for use. GA4 has the same purpose as UA: to help marketers and businesses understand the impact of their marketing efforts on their audiences. Unlike UA, however, GA4 makes more efforts to protect user privacy.
GA4 is better prepared for a cookieless internet and does not store IP addresses.
This video explains more about how GA4 works, and shares details on how to make the switch from UA. Learn Google Analytics 4 basics by watching this video, and checking out the content on our website! (linked below)
⌚ Video timestamps:
00:00:00 // Intro to Google Analytics 4
00:01:28 // What is GA4?
00:02:33 // GA4 vs. UA
00:03:22 // How to set up GA4
00:04:15 // Conclusion
�� Check out these videos to keep learning!
How to measure your ROI ▶ https://youtu.be/W_kurA2M9FA
How to measure SEO success ▶ https://youtu.be/rgA4Ryy5jfQ
How to set SMART marketing goals ▶ https://youtu.be/jjXaAlkWfQY
�� We also have written content on our website!
More info on GA4 ▶ https://www.webfx.com/blog/marketing/what-is-google-analytics-4/
How to set up Google Analytics ▶ https://www.webfx.com/blog/marketing/google-analytics-explanation/
How to check if Google Analytics is working ▶ https://www.webfx.com/blog/marketing/how-to-check-if-google-analytics-is-working/
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GA4 Tutorial – Get started with Google Analytics 4
Learn how to get started with GA4 (Google Analytics 4) in this quick-start tutorial. You will learn how to create a new GA4 property, add GA4 to your website using Google Tag Manager, and an overview of the reports. Plus, you’ll learn about important differences between GA4 and Universal Analytics. Want to start using the latest version of Google Analytics? Let’s get started!
YOUR EXTRA RESOURCES:
○ Google Tag Manager tutorial – https://youtu.be/_D5nd5SZ4s8
○ Full GA4 tutorial – https://youtu.be/Xzvn_kBmIRw
○ GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4
○ GA4 Course (free) – https://www.lovesdata.com/courses/analytics-essentials
JUMP TO A TOPIC:
00:00 Introduction
00:44 Benefits of GA4
01:28 Differences between GA4 and Universal Analytics
02:41 Checking Google Analytics versions
04:21 Creating a GA4 property
06:24 Installing GA4 using Google Tag Manager
08:51 Overview of GA4 reports
11:59 Conclusion
This video has been dubbed using an artificial voice via https://aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.
#ga4tutorial #googleanalyticstutorial #googleanalytics #ga4
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