Auditing & QA: Preventing GDN & YouTube Disasters
Auditing & QA: Preventing GDN & YouTube Disasters Prevent disasters from happening in your Google Display Network and YouTube campaigns. Here's why you need a proper auditing and QA process. There’s no such thing as “natural” disasters There are natural…
Why Bing Should Be First in Your Healthcare Search Strategy [DATA]
Why Bing Should Be First in Your Healthcare Search Strategy [DATA] We compared the paid search performance of seven healthcare-related brands in Bing vs. that of Google. Here's what we discovered. 4 Lessons For A Successful Life Did you ever…
How to Weed Out Less Qualified Audiences from Your PPC Campaigns
How to Weed Out Less Qualified Audiences from Your PPC Campaigns PPC marketers should stop focusing on reach and frequency of the consumer. Learn how to decide just who is worthy enough to see your ads in the first place….
9 Law Firm Marketing Tactics for Business Building in 2021
9 Law Firm Marketing Tactics for Business Building in 2021 How can you increase your law firm's online visibility and build more business in 2021? Check out these 9 can't-miss digital tactics for law firm marketing. 9 Link Building Strategies…
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion Studies show click bots and fraudulent traffic are widespread, but Google remains slow to react. How Shit Works: Ad Fraud Perhaps the biggest marketing issue facing brands in the digital…