Check out our video about Google Display Ads so you can create a Google Display Network Ads campaign. You can reach people as they browse their favorite websites and apps. With responsive display ads and audience targeting, you can reach the right customers at the right time with a message that will drive conversions for your business.

You can use your advertisements to reach people as they browse websites online, watch YouTube videos, check their Gmail, or use their favorite mobile app.

The Google Display Network has a massive advertising network that has over 30 million websites and mobile apps to run your advertising. You can reach over 80% of the internet users across the world as they check their email, read news, and engage with content. Your responsive display ads will show to them as they browse and you can drive clicks and conversions to go along with brand awareness.

You can reach a variety of audience segments including people who are in-market for certain products, people in your remarketing audiences, custom segments, life events, detailed demographics, affinity audiences, and more.

You can also utilize smart bidding strategies to help drive more sales and leads for your business. If you are optimizing for leads, you can use Target CPA or Maximize Conversions. In addition, you can also optimize for sales and revenue, which will allow you to use the Target ROAS bidding strategy.

Want to learn how to create a Google display ads in 2022 from start to finish?

Watch this video as you watch behind my shoulder and I tell you everything you have to know step-by-step!

Table of contents:

0:00 – Introduction
1:10 – Creating the campaign
4:42 – Setting the targeting
15:20 – Creating the ads
23:13 – Quick look at the settings

Part 1: Creating the campaign

In your main Google Ads interface, click on “Campaigns” and then click the little plus sign.

This is where you can create your display campaign so you can create the Google display ads.

Select “website traffic” as the objective and then select “Display” as the campaign type.

If you are looking for a search campaign tutorial, I cover that in this video:

�� How to create a Google Ads search campaign (complete tutorial): https://www.youtube.com/watch?v=BlrkW2iF5Vs

Click next and just fill in some blanks – the campaign name, budget, location targeting, and so on.

Once you fill in all these small things out and arrive at the targeting, you can select what or who you want to target.

Let’s cover that in the next section of this Google display ads tutorial in 2022.

Part 2: Setting the targeting

This is the meat and bones of your Google display ads campaign.

You have 2 options – target specific PEOPLE regardless of what website or video or app they visit; or you can target specific PLACEMENTS regardless of which people visit it.

Both options have their strengths and minuses but let’s go through a few of these choices.

a) affinity – here you can target people based on what they’re interested in. Google determines a pattern of websites or channels that people visit and classify them under a certain interest “category” which you can select here when creating your Google display ads.

b) in-market – here you can target people that are “in the market” to buy something. More specific and people are in a higher “buying” state here.

c) demographics – here you can target specific ages, genders, and income levels.

d) custom audiences – here you can create your own combinations of audiences based on the other categories.

e) remarketing – here you can target your remarketing lists that you created before.

f) custom intent – here you can target people based on their “intent” history, such as keywords they search for or interests they have based on Google history.

All these options pertain to specific people targeting. You also have some options for specific placement targeting, ie. specific places you want to show your ads in regardless of who visits them:

a) keyword – you can target websites or apps or channels that pertain to specific “keywords”.

b) topics – similar to keywords but more broad. Here you can target placements that Google deems is similar to the chosen topic(s).

c) specific placements – if you have a specific URL or YouTube channel in mind, you can target them specifically. Really awesome if you have something specific you want to share on very specific placements!

And that’s basically it for the targeting part in this Google display ads tutorial – play around with all the options and see what’s best for your business!

Part 3: Creating the ads

Lastly, you just have to create the ads.

This involves adding some images, headlines, 1 long headline, descriptions, an optional call to action, name of your business, the URL you want to take people to, and so on.

Google has an integration with Stock photos, so you can get some really high-quality images for absolutely free.

Create the ads, click on save, and you should be all set!

Part 4: Quick look at the settings

Once you finish everything and publish your campaign, you can go in and make all the changes as needed.

That means edit/add/remove keywords, audiences, placements, and so on.

Go through the targeting on the left-hand side and if you need to change something, that’s where you would do it.

Also make sure to test, test, test…

That means testing interest groups against each other with different placements, topics, keywords, audiences, and so on.

The key here is to “dig through all the mud” and find the winning targeting.

And that’s how you create Google display ads in 2022!

Additional resources:

�� Free 55-page affiliate marketing for beginners guide: https://ivanmana.com

�� Take some of my courses: https://ivanmana.com/all-courses

�� How to set up Google Ads conversion tracking: https://youtu.be/SeZQq5myBzM

�� How to create a Google Ads search campaign (complete tutorial): https://youtu.be/POxtIWLNlmI

�� Smartest way to promote ClickBank products on Google Ads: https://youtu.be/nQLL-aZIFkU

�� How to do affiliate marketing on Google Ads: https://youtu.be/qd8dIeu4MDM

�� How to TRIPLE your CTRs with extensions: https://youtu.be/TptjLu6eM1c

�� Google Ads playlist: https://www.youtube.com/watch?v=FpSgshjdKgA &list=PLS46f4aLJ2hNH0RJi21DWAXeCdCT1Lhy6 &index=1

�� Like my Facebook page! https://www.facebook.com/onlinemarketingessentials

Check out my free Google Display Ads course for 2022-2023. In this Google Display Advertising course, I will cover responsive display ads, Google Display Remarketing, Audience segments, optimization strategies, best practices, strategies, a Google Display Network tutorial, and more. We have everything you need to get started with your first campaign and exactly how to optimize your campaigns as well.

There are plenty of things to optimize when it comes to your Google Display Ads campaigns including Landing Pages, Display Ads, Targeting, Bids + Conversions, Location of Ads, and your Offer. It can be difficult to optimize Google Ads campaigns, but when it comes to the Google Display Network, you really need to focus on reaching the right audience with the right offer at the right time.

1. Optimize Your Landing Pages

Some questions to ask yourself about your landing pages include: Where is my traffic going? What are people seeing after they click my ad?

2. Optimize Your Display Ads

Some questions to ask yourself about your Google Display advertisements include: Do you have at least two Responsive Display Ads? Have you tested standard display ads?

3. Optimize Your Targeting

Some questions to ask yourself about your targeting include: Are you using Your Data segments? Buyer segments? Are segments not converting?

4. Optimize Bids & Conversions

Some questions to ask yourself about your Google Ads bidding strategy and conversion tracking include:

5. Optimize Where Your Ads Appear

Some questions to ask yourself about your ads include: Are placements not converting? Are you targeting content and audience segments?

6. Optimize Your Offer

Some questions to ask yourself about your offer include: What is your USP?
Is your offer converting with other types of traffic?