Month: December 2020

Google Announces New Reporting Features in GA4

Google Announces New Reporting Features in GA4 Google has announced new reporting features and changes coming to GA4. Here's what marketers need to know! GA4 Reporting Overview: How to Customize and Use Standard Reports GA4 reporting is quite different than…

Auditing & QA: Preventing GDN & YouTube Disasters

Auditing & QA: Preventing GDN & YouTube Disasters Prevent disasters from happening in your Google Display Network and YouTube campaigns. Here's why you need a proper auditing and QA process. There’s no such thing as “natural” disasters There are natural…

Why Bing Should Be First in Your Healthcare Search Strategy [DATA]

Why Bing Should Be First in Your Healthcare Search Strategy [DATA] We compared the paid search performance of seven healthcare-related brands in Bing vs. that of Google. Here's what we discovered. 4 Lessons For A Successful Life Did you ever…

How to Weed Out Less Qualified Audiences from Your PPC Campaigns

How to Weed Out Less Qualified Audiences from Your PPC Campaigns PPC marketers should stop focusing on reach and frequency of the consumer. Learn how to decide just who is worthy enough to see your ads in the first place….